Roughly one in 10 Americans visit an online dating website each month seeking a fresh romantic start.
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Traditional channels (university, work, friends-of-friends) soon get exhausted and modern life means many singletons are technology-rich but time-poor.
Yet with just a few clicks of a mouse, they can tap into a rich new seam of potential partners.
Apparently most men lie about their height online, some are just after a British passport or quick fumble, and many men’s idea of wooing is pinging out cut-and-paste messages saying “U R sexy”.